About chin-su
CHIN-SU is Vietnam’s premier condiment brand, established in 2002 by Masan Consumer, renowned for its leading portfolio of hot sauces, fish sauces, and specialty seasonings. CHIN-SU has successfully expanded into the United States, bringing the authentic soul and versatility of Vietnamese culinary heritage to modern kitchens worldwide. CHIN-SU products are available in the United States through retail partners and online platforms such as Amazon and Weee!.
CHIN-SU is Vietnam’s premier condiment brand, established in 2002 by Masan Consumer, renowned for its leading portfolio of hot sauces, fish sauces, and specialty seasonings. CHIN-SU has successfully expanded into the United States, bringing the authentic soul and versatility of Vietnamese culinary heritage to modern kitchens worldwide. CHIN-SU products are available in the United States through retail partners and online platforms such as Amazon and Weee!.
WHO WE ARE
OUR VISION
To become a global condiment brand, carrying bold Vietnamese flavor from the family tables where it all started to dining tables around the world.
OUR MISSION
Elevating Vietnam’s most iconic national brand into a cool & premium lifestyle choice for young Americans, inspiring them to proudly use CHIN-SU as the go-to topping that upgrades every daily dish.
Our Journey
1996
Masan Consumer Corporation was founded in Ho Chi Minh City, Vietnam, establishing the premium condiment platform on which CHIN-SU would be built.
2002
CHIN-SU chili sauce launches in Vietnam, combining grilling celestial chilies with fermented garlic across four flavor notes: spicy, salty, sweet, and tangy.
2012
CHIN-SU fish sauce production scales with a 22,000 sq m (236,806 sq ft) fermentation facility, holding nearly 500 aging vessels and 10,000+ metric tons of fresh anchovy per year.
2020s
CHIN-SU secures over 60% market share in Vietnam's chili sauce category and expands into Sriracha, Sriracha for Pho, and five fish sauce varieties.
2025
CHIN-SU receives the "Youthful Icon Brand" award at WeYoung 2025, recognized as a leading lifestyle condiment brand for the next generation.
Today
CHIN-SU is now available across the U.S. at leading retailers, including mainstream grocery chains such as Costco, Safeway, Albertsons, and World Market; Asian supermarkets like 99 Ranch Market, T&T, H Mart, JONS, and Thuan Phat; as well as online through Weee! and Amazon.
A GLOBAL PRESENCE
From our roots in Vietnam, CHIN-SU brings authentic Vietnamese taste to kitchens around the world. We're proud to expand our footprint throughout the US and other global markets, partnering with major retailers to ensure our authentic flavors are always within your reach.
